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Disclaimer: Due to the current uncertainty regarding coronavirus, many events are being cancelled. Please contact the event organiser directly via the contact details on the listing if you are unsure.

WCA Wine Marketing Program: Asian Markets + Wine Marketing Summit 2020-2021

  • Sun 14th Mar 2021, 9:00 AM - 5:00 PM
  • 31 Alfred St, Sydney NSW 2000

4 Module Program + Wine Marketing Summit


About this Event


WCA Wine Marketing Program: Asian Markets4 Module Program + Wine Marketing Summit

Event Overview


December 2020 - June 2021

In response to the changing trade dynamic in China we have listened to our members as well as the industry about the importance to focus on China and surrounding Asian markets. With this in mind, we have launched the WCA Wine Marketing Program: Asian Markets 2020-21. This is a 4 module online and face-to-face learning experience designed to keep you up-to-date with the latest from the Chinese and surrounding Asian markets.

It will start with 3 online modules over the next 6 months and end with the re-scheduled Wine Marketing Summit on 24 June 2020 in Sydney.

Limited places available – book your place today

WCA Wine Marketing Program


Asian Markets 2020-21

The aim of the program is to deliver insights and the latest updates on what is happening in China and other growing Asian markets during 2020-21, leading up to the Summit in June 2021. The program is designed to provide a unique online and face-to-face learning experience for attendees.

It will have a focus on China as well as other surrounding growing Asian markets.

Module 1 - 10 December 2020 - Book Now

In the first module WCA has brought government and key wine industry groups to provide The State of the Market Update in China and surrounding Asian markets. In this module hear from senior government officials and gain the latest insights into the state of the Chinese and Asian wine markets.

Time: 9 am - 10.15 am AEDT, 10 December 2020

Platform: Zoom

Speakers

The Hon Andrew Gee MP, Minister Assisting the Minister for Trade and Investment.

Tony Battaglene, CEO, Australian Grape & Wine.

Andreas Clark, CEO, Wine Australia.

Marni Cook, Chair, McLaren Vale Grape Wine & Tourism Association and Chair, Wine Communicators of Australia.

This is part of a 4 module program designed to provide you with the latest insights and opportunities for wine brands throughout Asia.

Why Attend

This is your opportunity to gain the updates, insights and knowledge from leading industry experts in the wine marketing space focused on Asian markets. By attending this event you will:

  • Gain insights into the latest trends – What do consumers want from Australian wine brands?
  • Walk away with key learnings you can immediately apply back to your role.
  • Attain confidence in your future marketing communications approach to this ever increasing market.
  • Build your network in the marketing space focused on Asian markets.
  • Be informed about current marketing strategies and techniques that are gaining traction.
  • Demystify current perceptions of promoting Australian wine brands in Asia.
  • Learn more about IP protection and the positive moves the Chinese government is making to protect IP.
Who Should Attend

For wine marketers, wineries, brand managers, winery owners and operators, export managers and other roles with a focus on Asia. The program is ideally structured for wine brand’s who are currently in market or wanting to enter these markets to grow their brand presence.

Speakers and Panelists

Stay tuned for announcements of our thought leaders and industry experts to join the program for Modules 2-4.

WCA has engaged Smile Marketing to manage the Wine Marketing Program + Summit. Smile Marketing is calling for:

  • Event Partners
  • Speakers

If you are interested in becoming involved in the Summit, please contact:

Alex Gibbs Smile Marketing Email: alex.gibbs@smilemarketing.com.au

Program & Summit Structure

Module 1 (online): The State of the Market Update

THE BIGGER PICTURE

10 December 2020

Module 2 (online): Develop your wine brand in specific markets

MARKET BY MARKET BREAKDOWN

The marketing opportunities in 3-4 growing Asian Markets.

February 2021

Module 3 (online): Develop key marketing skills

3 online roundtables focused on wine marketing hosted by experts

March 2021

• ROUNDTABLE 1: DIGITAL MARKETING

• ROUNDTABLE 2: WHERE TO START

• ROUNDTABLE 3: TECHNOLOGY & ECOMMERCE TRENDS

Module 4 (face-to-face): Asian Australia Wine Marketing Summit

24 June 2021 - Sydney

9-4 pm + Networking Drinks

20+ speakers and experts

INSIGHTS AND TRENDS IN THE WINE MARKETING AND COMMUNICATIONS SPACE 

  • Key Wine Trends in Asia
  • What attracts consumers to the wine category
  • Emerging trends in market

CREATING EXCEPTIONAL CONNECTIONS WITH CONSUMERS

  • Digital Marketing – Social media and Influencers
  • The Culture of Wine in Asian markets: considerations for wine brands
  • Effective Cross-Cultural Communication – Engaging with Consumers
  • What Consumers Demand from Australian Wine Communicators.
  • Case Study – Journey in Asia.
  • Achieving wine export growth in Asia
  • Protecting your IP
  • Panel – Achieving Wine Export Growth

LATEST TECH TRENDS – SHAPING HOW WE COMMUNICATE WITH CONSUMERS

Ecommerce Landscape – Trends and Key Success Factors for Australian Wine Brands

Wine Tourism Trends and Success Factors Attracting Tourists When the Borders Open Up

Stay tuned for announcements of our thought leaders and industry experts to join the program.

Category Business